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Retail Press Release

Consumers, Growers and Social Media Combine for the California Avocado Commission's Best Guacamole Recipe Contest


Jun 14 2010

IRVINE, Calif. (June 14, 2010) – The California Avocado Commission (CAC) embraced social media marketing to announce the winners of the California Avocado Best Guacamole Contest. David Vaughn of La Mesa, Calif. won the “best tasting classic guacamole” category with his “Best Guacamole Ever” recipe, and Trisha Kruse of Eagle, Idaho garnered the “most creative/original” category grand prize with her “Pineapple Chipotle Mango” guacamole.

From left, Zac Benedict and Angela Fraser (CAC); Todd Porter and Diane Cu (“White on Rice Couple” food bloggers); Chris Ambuul and Mike Sanders (California avocado growers); and Jan DeLyser, CAC; get ready for the California Avocado Best Guacamole contest.

 

Final contest judging was held at a scenic avocado grove in Valley Center, Calif. on June 2. California Avocado growers Mike Sanders and Chris Ambuul hosted the event at their grove and served as judges along with popular food bloggers Diane Cu and Todd Porter of White on Rice Couple, Jan DeLyser, vice president of marketing for CAC and Angela Fraser, CAC marketing manager.

From their grove in Valley Center, Calif. avocado growers Chris Ambuul (left) and Mike Sanders show the grand prize-winning “Pineapple Chipotle Mango Guacamole” and another prize winner from CAC’s best guacamole contest “most original” category.

 

“CAC is running on full throttle to promote California Avocados in season, combining traditional consumer promotion such as recipe contests with powerful social media overlays,” said Jan DeLyser. “We vastly expanded the reach of the California Avocado Best Guacamole Contest by sending live tweets to California Avocado Twitter® followers, revealed contest updates and winning recipes on our Facebook® page and filmed the judging to share on YouTube®.”

Hundreds of consumers from across the nation submitted guacamole recipes for the contest, which was open for entries on www.CaliforniaAvocado.com from April 15 through May 5. All entrants received an avocado scooper and a California Avocado recipe, which were designed to encourage these avocado fans to buy even more avocados. Grand prize winners Vaughn and Kruse each will receive a six-month supply of California Avocados, and the two first prize winners will receive a California Avocado gift pack.

“CAC continually promotes new usage ideas for avocados, and we can’t overlook that the most common use for avocados nationwide is guacamole,” said DeLyser. “CAC’s guacamole recipes usually use at least 4 large avocados, encouraging shoppers to purchase more avocados in each shopping trip.”

About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s 6,000 avocado growers. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry. For information about California avocados, visit CaliforniaAvocado.com, become a fan at Facebook.com/CaliforniaAvocados and follow the California Avocado Commission on Twitter at Twitter.com/CA_Avocados.